Active Google Business Profiles tend to show up more often in local search and Maps. HVAC is seasonal and urgent; posts about tune-ups, filter tips, and heat-wave readiness help homeowners remember you before the AC dies on Saturday.
You don’t need a content team. You need a 10-minute ChatGPT habit and a photo from the truck.
The weekly HVAC GBP formula
- Pick one post type: tip, job spotlight, seasonal offer, FAQ, or team/behind-the-scenes.
- Run the matching prompt below with your city and season filled in.
- Edit for your voice. Add a real photo (unit, filter, van, before/after — with permission).
- Post on Google Business Profile. Reply to any comments the same day if you can.
Local beats generic: If the post could be from any HVAC company in any city, Google and customers ignore it. Name the season, a neighborhood pattern, or a real service you offer.
Prompt A — Seasonal tip post
Write a Google Business Profile post for an HVAC company in [city] for [season: e.g. late summer heat / first freeze]. Topic: [filter change / thermostat settings / heat pump defrost / furnace safety]. Include: one homeowner warning sign, one simple action they can take today, and a soft CTA to book a tune-up. 120–170 words. Specific to [city/region] weather. No keyword stuffing. No fake discounts.
Prompt B — Job spotlight (no customer names)
Write a GBP post about a completed HVAC job. Job type: [AC install / furnace repair / ductless mini-split]. Area: [neighborhood or city]. What went well: [e.g. same-day part, quiet system, better airflow upstairs]. Do not invent customer names or reviews. Focus on the problem → what we did → outcome. End with “call us if you’re dealing with [similar issue].” Under 160 words.
Prompt C — Seasonal offer (honest)
Write a GBP post promoting a [spring tune-up / fall furnace check] for [company] in [city]. Include what’s included in the visit (list 3–4 real items I provide: [filters check, safety inspection, etc.]). Offer details: [e.g. $X off or free second opinion — I’ll insert price]. Real expiration: [date]. No fake urgency (“only 2 spots left”) unless I confirm that’s true. Clear CTA with [phone].
Prompt D — FAQ-style post
Write a short GBP post answering one HVAC FAQ homeowners in [city] ask: “[e.g. How often should I change my filter? / Why is my AC freezing up?]”. Answer in plain English in 3–4 sentences, then one “when to call a pro” line. CTA to book. Under 150 words. Do not invent diagnostic certainty — stay educational.
Prompt E — Batch a month of posts
When you have 20 quiet minutes at the shop:
You are helping an HVAC owner in [city] plan Google Business Profile posts for the next 4 weeks in [month/season]. Create 4 post outlines: (1) tip, (2) job spotlight, (3) seasonal offer, (4) FAQ. For each: suggested title line, 3 bullet points for the body, photo idea, and CTA. Keep each outline skimmable. Avoid duplicate topics.
Posting checklist (2 minutes)
- Correct primary category (HVAC contractor / heating contractor as fits).
- Services list updated (AC repair, furnace, maintenance, etc.).
- One photo with every post when possible.
- Phone number and booking link consistent with your site.
- Never claim certifications or awards you can’t prove.
Tie-in with reviews
Posts get attention; reviews close trust. After a good job, ask for a Google review while you’re still on site. When reviews land, use a short ChatGPT reply so you’re not staring at a blank box in the truck.
Related reading
Full prompt library coming in the Service Ops Prompt Pack.